bake - November 2017 - cake - 6
TIME SAVING TIPS
GAINING EFFICIENCY
T
ake it from Lynn Schurman, owner at Cold Spring Bakery
in the central Minnesota town of Cold Spring, population
4,025. When it comes to maintain profitability in the cake
business, efficiency is your best friend.
"We make all our cakes on Monday and then they go into
the freezer," says Schurman of the family-owned bakery
founded in 1946. "On Tuesday, we are mixing icing. We start
pulling out cakes on Thursday for decorating. We deliver 95
percent of our cakes."
It all comes down to making production schedules align
with your bakery's needs to operate more efficiently. "You've
got to spread out your workload," Schurman says. "You can't
do everything in one day."
Beth Fahey, co-owner of Creative Cakes in Tinley Park,
Illinois, recommends that any bakery that is striving to get
ahead needs to learn how to manage your production process
to maximize efficiency.
"One area to go big in is refrigeration," Fahey says. "That
means a walk-in cooler and a walk-in freezer. If you go to a
certain volume, you must freeze cakes; and when you flashfreeze you are locking moisture inside. Think: What's the
biggest batch I can do to be more efficient?"
When Fahey and her sister, Becky Palermo, bought
Creative Cakes in 2002, they doubled annual revenue at the
Chicago area bakery in the first year "because we did things
differently," Fahey recalls. Now they're a $2 million retail
bakery.
"My recommendation is always buy twice as much as you're
going to need. A KitchenAid 5-quart mixer isn't going to make
it in the real world of baking," Fahey says. "I wish we had a
140-quart mixer."
It's equally important toward achieving your goal of
maintaining profitability to recognize that a huge skills gap
exists in today's baking industry. Schurman says Cold Spring
has been short one baker for almost two years.
Fahey says you have "to have patience to train people," and
Schurman suggests that when hiring, "attitude is way more
important a lot of time."
MARKETING IDEAS
Mark Seaman, CMSA, culinary applications chef, specialties,
for Barry Callebaut, says retail bakery can follow a wide
number of time-saving steps to improve your process for
bringing exciting and profitable cakes to the marketplace.
"Ask your distributor or cake supply shop about ready-touse products such as chocolate decorations," he suggests.
"Shavings, curls, and molded decorations can help decorators
create a sleek look with minimal labor. Because chocolate is
6
2017
THE BIRTHDAY ISSUE
bake - November 2017
Table of Contents for the Digital Edition of bake - November 2017
bake - November 2017
Editor's Note - twentyfive 2017
Contents
Profile Introduction - 2017 twenty-five
Bread Profiles - The Future of Bread
Publican Quality Bread
Arcade Bakery
MANRESA BREAD
Columbia City Bakery
1900 Barker
Cake Profiles - Taking the Cake
Carlo's Bakery
Ron Ben-Israel WEDDING CAKES
CAKE LIFE Bake Shop
CREATIVE CAKES
GIGI’S Cupcakes
Donut Profiles - The Donut Revolution
Technical Corner - Mastering Yeast Raised Donut Mix
Duck Donuts
CAKENOMICS
Feature - The high stakes of birthday cakes
TIME SAVING TIPS
SUPPLY SIDE ECONOMICS
WINNING PROMOTIONS
INNOVATIVE PRODUCTS
VOODOO Doughnut
Dough
CALIFORNIA DONUTS
HURTS DONUTS
Hispanic Profiles - The Rapid Rise of Hispanic Bakeries
PORTO'S BAKERY & CAFÉ
Pasteleria Azteca
EL PUEBLO BAKERY
EL BOLILLO BAKERY
Pastry Profiles - MELAO BAKERY
The Power of Patisseries
Hoosier Mama Pie Company
Bisous Bisous Patisserie
BOUCHON BAKERY
Sister Pie
Piccione Pastry
Product Showcase
Classifieds
Ad Index
bake - November 2017 - bake - November 2017
bake - November 2017 - 2
bake - November 2017 - Editor's Note - twentyfive 2017
bake - November 2017 - 4
bake - November 2017 - 5
bake - November 2017 - Contents
bake - November 2017 - 7
bake - November 2017 - Profile Introduction - 2017 twenty-five
bake - November 2017 - 9
bake - November 2017 - Bread Profiles - The Future of Bread
bake - November 2017 - 11
bake - November 2017 - Publican Quality Bread
bake - November 2017 - 13
bake - November 2017 - 14
bake - November 2017 - Arcade Bakery
bake - November 2017 - 16
bake - November 2017 - 17
bake - November 2017 - MANRESA BREAD
bake - November 2017 - 1900 Barker
bake - November 2017 - Cake Profiles - Taking the Cake
bake - November 2017 - 21
bake - November 2017 - Carlo's Bakery
bake - November 2017 - Ron Ben-Israel WEDDING CAKES
bake - November 2017 - CAKE LIFE Bake Shop
bake - November 2017 - 25
bake - November 2017 - CREATIVE CAKES
bake - November 2017 - GIGI’S Cupcakes
bake - November 2017 - Donut Profiles - The Donut Revolution
bake - November 2017 - Technical Corner - Mastering Yeast Raised Donut Mix
bake - November 2017 - Duck Donuts
bake - November 2017 - CAKENOMICS
bake - November 2017 - cake - 2
bake - November 2017 - Feature - The high stakes of birthday cakes
bake - November 2017 - cake - 4
bake - November 2017 - cake - 5
bake - November 2017 - TIME SAVING TIPS
bake - November 2017 - cake - 7
bake - November 2017 - SUPPLY SIDE ECONOMICS
bake - November 2017 - cake - 9
bake - November 2017 - cake - 10
bake - November 2017 - cake - 11
bake - November 2017 - WINNING PROMOTIONS
bake - November 2017 - cake - 13
bake - November 2017 - INNOVATIVE PRODUCTS
bake - November 2017 - cake - 15
bake - November 2017 - cake - 16
bake - November 2017 - VOODOO Doughnut
bake - November 2017 - Dough
bake - November 2017 - 33
bake - November 2017 - HURTS DONUTS
bake - November 2017 - 35
bake - November 2017 - Hispanic Profiles - The Rapid Rise of Hispanic Bakeries
bake - November 2017 - 37
bake - November 2017 - PORTO'S BAKERY & CAFÉ
bake - November 2017 - 39
bake - November 2017 - Pasteleria Azteca
bake - November 2017 - 41
bake - November 2017 - EL PUEBLO BAKERY
bake - November 2017 - 43
bake - November 2017 - EL BOLILLO BAKERY
bake - November 2017 - Pastry Profiles - MELAO BAKERY
bake - November 2017 - The Power of Patisseries
bake - November 2017 - 47
bake - November 2017 - Hoosier Mama Pie Company
bake - November 2017 - 49
bake - November 2017 - Bisous Bisous Patisserie
bake - November 2017 - BOUCHON BAKERY
bake - November 2017 - Sister Pie
bake - November 2017 - Piccione Pastry
bake - November 2017 - Product Showcase
bake - November 2017 - 55
bake - November 2017 - Classifieds
bake - November 2017 - 57
bake - November 2017 - Ad Index
bake - November 2017 - 59
bake - November 2017 - 60
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